STG Digital Solutions sets up WhatsApp marketing and automation for businesses across India, where WhatsApp is often the first place customers go to ask a question. Used well, it's one of the most personal and effective channels you have.
WhatsApp Business app vs WhatsApp Business API
WhatsApp Business app: free, good for small businesses. It includes a business profile, catalogue, quick replies and labels.
WhatsApp Business Platform (API): for growing businesses that need multiple team members, automation, chatbots, CRM integration and approved broadcast messages at scale.
Ask permission first
Only message people who've agreed to hear from you, for example by ticking a box on your website or messaging you first. Unwanted messages lead to blocks and reports, which can restrict your number.
What to send
- Order confirmations and delivery updates
- Appointment reminders
- Replies to enquiries, quickly
- Occasional, relevant offers to interested customers
- Useful content: guides, catalogues, price lists
What not to do
Don't send daily promotions, forward chain messages or add people to groups without asking.
Automate the routine
A WhatsApp chatbot can answer common questions, share prices, take bookings and collect lead details, any time of day, then hand complex conversations to your team.
Connect it to your CRM
Every WhatsApp lead should be saved and followed up automatically, so nothing slips through.
Frequently asked questions
Is WhatsApp marketing allowed in India?
Yes, when customers have agreed to receive messages from you. Sending unwanted bulk messages can get your number restricted.
What is the WhatsApp Business API?
It is the business platform from WhatsApp for growing companies, allowing multiple users, chatbots, automation, CRM integration and approved broadcast messages.
Can a chatbot reply on WhatsApp automatically?
Yes. A WhatsApp chatbot can answer common questions, share prices, take bookings and collect lead details, then hand complex chats to your team.
Add WhatsApp to your website
A click-to-chat button on every page makes it easy for visitors to reach you in the way they prefer.
We build WhatsApp chatbots and automation and run digital marketing for Indian businesses. See an AI and automation demo.
