STG Digital Solutions optimises checkouts for online stores, because a large share of shoppers add products to their cart and then leave. Some were only browsing, but many leave because of problems you can fix.
Show the full price early
Surprise shipping charges or taxes at the last step are a top reason people abandon. Show delivery costs, or a free-shipping threshold, on product and cart pages.
Allow guest checkout
Forcing account creation adds friction. Let customers buy as guests and offer an account afterwards.
Shorten the checkout
Ask only for what you need. Use address autocomplete and remember details for returning customers.
Offer the payment methods people expect
In India: UPI, cards, net banking, wallets and often cash on delivery. Abroad: cards, PayPal and local wallets. A missing favourite method loses sales.
Build trust at checkout
- Secure payment badges and HTTPS
- Clear return and refund policies
- Visible contact details or WhatsApp support
- Reviews on product pages
Make it fast on mobile
Most shoppers are on phones. Test checkout on a real, average phone with mobile data.
Send recovery reminders
Automated email or WhatsApp reminders (to customers who agreed to hear from you) can bring back shoppers who were interrupted.
Frequently asked questions
Why do customers abandon their carts?
Common reasons include unexpected shipping costs, forced account creation, a long checkout, missing payment methods, slow pages and lack of trust.
Does cash on delivery reduce cart abandonment in India?
For many Indian stores, offering cash on delivery increases orders from first-time buyers, though it adds return and collection risks to manage.
Do abandoned cart emails work?
Yes. Automated reminders to shoppers who agreed to hear from you recover a share of lost sales, especially when sent within a few hours.
Measure each step
Track how many people reach each checkout step. The step with the biggest drop is your first fix.
Our e-commerce team builds stores and improves checkouts for brands in India and abroad. Talk to us.
